The Cornerstone of your Digital Transformation


This is where
fan engagement happens.


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The love of your fans is unconditional, it’s time to give back everything they give you.

Sport is about making better connections with your fans. Whether you're a sport team or a league, engaging with your fans is key to building a loyal following and creating a memorable experience for everyone.

But how do you keep track of all the data and information you need to provide a truly personalised end-to-end experience? That's where LaLiga Tech comes in. We have designed and developed a new market-leading application that maximises fan engagement and improves on-site and online fan experience, creating a connected 360º fan ecosystem through a single app.

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Start making connections like never before with Maker. Build a unique customer journey and fan experiences:

Understand fan behaviours

Provide highly personalised and unique experiences

Accelerate your digital transformation through monetisation

What is Maker?

It’s not a CMS: it’s a CDMS

Through our Content Design & Management System (CDMS), you can create, manage and instantly update content across your digital platforms, from your applications to your social media.

Simple and dynamic

Flexibility & agility of a multi-asset dynamic CMS to create your unique UI/UX experiences.

Easy to use

Publish and modify your content in an agile way thanks to our specialised drag & drop editor.


Modulate your content and reach your fans globally thanks to our multi-language editor.


Design successful campaigns based on enriched data that will enable you to achieve ROIs to drive your business model.

Reimagine your fans’ journey

Make your fan´s experience unbeatable. From strategy to implementation. Create fan impact in new ways with Maker.


Onboard your fans

  • Registration & Enriched profiling
  • Simple to use app
  • Notification mechanism to keep fans updated

Catch their attention with personalised content

  • Personalised and enriching content: widgets, video, players, stories, etc
  • Match report, team lineup, stats, live videos and more
  • Predictors, quizzes, polls and more


Engage with the fans

Before the match
  • Deliver targeted experiences during the day of the event: map interface, nearby activity alerts, geo-targeted notifications, real-time info and more
  • Event list and ticketing integration
During the match
  • Enrich live events with a second-screen experience
  • Stadium food and beverage information and promotions
  • Transportation services in the area: public transportation information, taxis, ride-share, etc
After the match
  • Order and purchase products and services from app
  • Loyalty and gamification systems like social media, raffles, rankings, fantasy leagues, sponsorships and more

An all-in-one solution:

Maker is about connecting with your audience in meaningful ways and through a single app. Instead of your fans toggling between social media and various websites, the Maker app offers: social media content, ticket and merchandise purchasing, interactive experiences, push notifications and more. Everything you need to drive fan engagement and loyalty and revenue generation is in one place. Our platform is designed to meet the needs of sports organisations like yours.

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You will be able to create a
Fan-Centric ecosystem with Maker:

We are experts in identifying the user’s needs, perceptions and expectations in order to build the best possible fan journey for you. A journey that makes your fan feel involved, understood and aware of what is happening with your team. But also, one that provides you a 360° vision of your fans, allowing your organisation to invigorate fan engagement, create better connections, all while increasing impact and revenue growth.

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Request a meeting with one of our experts!

Send us an email with everything you need to know and we will contact you as soon as possible.
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Basic information on data protection of LaLiga

Your personal data will be processed by LaLiga Group International S.L. ("LaLiga"), with Corporate Tax ID No. B05421805 and registered office at Calle Torrelaguna 60, 28043, Madrid.
What will we use your data for? We will process your personal data in order to contact you by mail or by phone to provide you with more information about LaLiga Tech products and services and, where appropriate, to send you the necessary documentation. The legal basis for the treatment of your data is the application of pre-contractual measures carried out at your request.
In this sense, we inform you that, to carry out the aforementioned purpose, your personal data will be transferred outside the European Economic Area to countries that do not guarantee an equivalent level of protection to that of the European Union.
What are my rights? You can exercise your rights of access, rectification, deletion, opposition, limitation of treatment and portability by sending an email to
At any time, you can consult our Privacy Policy to obtain more information about your rights and the treatment of your data.