How to grow and monetise
your fan community

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Get closer to your digital audiences
with our ecosystem and data services

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Build a strong community, grow your fanbase and create a 360º fan view

Sports fans today want to connect differently. If they love your club, they’ll shout it in the stadium, for sure, but during the other 166 hours of the week, they’re expressing their fandom online. Are you able to keep up with their movements?

Powered by the digital world, fans connect with sports entities emotionally and based on values and interests, not just by proximity. LaLiga Tech has developed a digital ecosystem to detect who is engaging with you, build and maintain strong relationships with them, and turn them into lifelong fans.

Maximise the value of each of your fans through a single data-driven ecosystem and monetise your marketing actions with bespoke campaigns, apps, and webs.

Creating a fanbase is only the beginning.
Go further and discover who your fans are and build long-term loyalty

We have developed a digital ecosystem to create exclusive, personalised experiences for fans of sport federations, leagues and teams, collecting and analysing data in order to:

Understand how fans interact with every part of your digital environment

Analyse follower behaviours and create 360º fan profiles, down to the individual level

Create new digital platforms to build direct engagement with customers

Launch and manage tailored campaigns

Grow sales through direct and indirect monetisation

Portfolio of Fan Engagement solutions

Fan Activation

Drive meaningful returns with digital assets designed to create personalised customer journeys incorporating marketing and ecommerce. Combine first-party data with analytics, insights and strategic advice to create multichannel, tailored campaigns that increase activations, build loyalty and demonstrate your value to commercial partners.

App & Web Platform

Develop sport-focused apps, web platforms and games that bring fans closer to the action and generate data for indirect monetisation. Engage fans with omnichannel experiences and discover marketing and ecommerce opportunities to drive business results.


Embrace the increasing gamification of sport through an owned platform that lets your audience live the competition in an immersive and digital way. Create an online game that will leave fans obsessing over your competition and analyse this data to establish better monetization strategies.

OTT Platform

Create a direct consumer viewing channel for your competition, choosing between free-to-use or subscription models to make your content available globally through our cloud-based streaming platform. Share the content your fan base craves through multi-device LIVE and VOD at high resolution, collect data on user behaviour and maximise your revenues.

Why Fan Engagement with LaLiga Tech?

Last season our services generated

11 million
additional days spent on owned platforms

700% ROI
from digital campaigns

2 million
new registered fans

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Basic information on data protection of LaLiga

Your personal data will be processed by LaLiga Group International S.L. ("LaLiga"), with Corporate Tax ID No. B05421805 and registered office at Calle Torrelaguna 60, 28043, Madrid.
What will we use your data for? We will process your personal data in order to contact you by mail or by phone to provide you with more information about LaLiga Tech products and services and, where appropriate, to send you the necessary documentation. The legal basis for the treatment of your data is the application of pre-contractual measures carried out at your request.
In this sense, we inform you that, to carry out the aforementioned purpose, your personal data will be transferred outside the European Economic Area to countries that do not guarantee an equivalent level of protection to that of the European Union.
What are my rights? You can exercise your rights of access, rectification, deletion, opposition, limitation of treatment and portability by sending an email to
At any time, you can consult our Privacy Policy to obtain more information about your rights and the treatment of your data.