Sports fans today want to connect differently. If they love your club, they’ll shout it in the stadium, for sure, but during the other 166 hours of the week, they’re expressing their fandom online. Are you able to keep up with their movements?
Powered by the digital world, fans connect with sports entities emotionally and based on values and interests, not just by proximity. LaLiga Tech has developed a digital ecosystem to detect who is engaging with you, build and maintain strong relationships with them, and turn them into lifelong fans.
Maximise the value of each of your fans through a single data-driven ecosystem and monetise your marketing actions with bespoke campaigns, apps, and webs.
We have developed a digital ecosystem to create exclusive, personalised experiences for fans of sport federations, leagues and teams, collecting and analysing data in order to:
Understand how fans interact with every part of your digital environment
Analyse follower behaviours and create 360º fan profiles, down to the individual level
Create new digital platforms to build direct engagement with customers
Launch and manage tailored campaigns
Grow sales through direct and indirect monetisation
Drive meaningful returns with digital assets designed to create personalised customer journeys incorporating marketing and ecommerce. Combine first-party data with analytics, insights and strategic advice to create multichannel, tailored campaigns that increase activations, build loyalty and demonstrate your value to commercial partners.
Develop sport-focused apps, web platforms and games that bring fans closer to the action and generate data for indirect monetisation. Engage fans with omnichannel experiences and discover marketing and ecommerce opportunities to drive business results.
Embrace the increasing gamification of sport through an owned platform that lets your audience live the competition in an immersive and digital way. Create an online game that will leave fans obsessing over your competition and analyse this data to establish better monetization strategies.
Create a direct consumer viewing channel for your competition, choosing between free-to-use or subscription models to make your content available globally through our cloud-based streaming platform. Share the content your fan base craves through multi-device LIVE and VOD at high resolution, collect data on user behaviour and maximise your revenues.
additional days spent on owned platforms
from digital campaigns
new registered fans