It’s time to level up

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At LaLiga Tech, we have developed specialised technologies that allow the sports and entertainment industry to use data to modernise their structures for the digital era and engage a new generation of fans.

We operate a unique digital ecosystem that connects data from all digital platforms to generate new insights and drive opportunities across the value chain.

This digital ecosystem is
based on 3 main objectives:

Creating better fan relationships

Streamlining management

Creating world-class content

Digitalize sports and entertainment through a unique interconnected environment

Content Enhancement & Protection

In our interconnected and digital world, data is the key to keeping sports content attractive and secure against the threat of piracy, counterfeiting or match-fixing.

We combine the latest data capture and analytics tools with specialized industry experts to enhance and protect content on a global scale and maximise its value.

Through real-time data, get closer than ever to the match action and monitor its impact across your audiovisual channels.

Enhance and protect the value of your content in real time.


What does Content Enhancement & Protection do for you?

Content Integrity

Real-time tracking of betting markets to flight match-fixing.

Content Protection

Advanced online protection for your content or your brand.


Advanced real-time match stats to improve game management and match content.

What does Competition Management do for you?

Business Intelligence

Quickly and accurately visualise performance from across the organisation to increase operational efficiency.

Competion Management Apps

Digitally transform competition processes to improve the quality of performance.

Competition Management

Imagine what you could learn from studying decades of sporting competitions and events through analytics, big data and machine learning.

Through Competition Management solutions, you will be able to digitize essential areas of your competition to make them more agile and inclusive, enabling faster decision making around match preparation, financial operations or academy training.

Simplify competition management, improve processes and provide returns.

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Fan Engagement

Do you really know your fans? Understand their individual passions and incorporate this information into personalised campaigns and more targeted experiences.

Maximize the value of each fan engagement through a single data-driven ecosystem with modular and scalable implementation.

Go from data to insights.

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What does Fan Engagement do for you?

OTT Platform

Stream content direct to consumers live and on-demand, while analysing real-time user data.


Use gamification to deepen engagement through your own fantasy competition, across multiple platforms.

Fan Activation

Collect first party data across your digital platforms to create successful multi-channel customer journeys.

Competition Apps & Websites

Build new applications and web pages including news hubs, games and ecommerce portals.

Smart Venues

Turn your existing venue into a smart one by incorporating new digital experiences.

We are the only organisation with global expertise in technology and sport.
At LaLiga Tech we built a technological ecosystem through an integrated offering generating data and insights that can take the whole industry forward.

Let’s level up.



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Basic information on data protection of LaLiga

Your personal data will be processed by LaLiga Group International S.L. ("LaLiga"), with Corporate Tax ID No. B05421805 and registered office at Calle Torrelaguna 60, 28043, Madrid.
What will we use your data for? We will process your personal data in order to contact you by mail or by phone to provide you with more information about LaLiga Tech products and services and, where appropriate, to send you the necessary documentation. The legal basis for the treatment of your data is the application of pre-contractual measures carried out at your request.
In this sense, we inform you that, to carry out the aforementioned purpose, your personal data will be transferred outside the European Economic Area to countries that do not guarantee an equivalent level of protection to that of the European Union.
What are my rights? You can exercise your rights of access, rectification, deletion, opposition, limitation of treatment and portability by sending an email to
At any time, you can consult our Privacy Policy to obtain more information about your rights and the treatment of your data.